August 1, 1900 the 1st Michelin Guide
August 1, 1900 - The Michelin Guide Édouard Michelin On August 1, 1900 the 1st Michelin Guide is published by the brothers Édouard and André Michelin as a hotel and restaurant reference guide to encourage more road travel and thus boost tire sales "Considered by many to be the hallmark of global fine dining and quality cuisine, the Michelin Guide wields immense power over chefs, restaurateurs and foodies the world over. It may divide opinions across the food service industry, but its influence is undeniable. French chef Paul Bocuse, a pioneer of nouvelle cuisine, once said, “Michelin is the only guide that counts.” The birth of the famous little red book, however, was anything but glamorous. The Michelin tire company was established in 1889 by brothers André and Édouard Michelin in France. It was a time when driving was perceived as a novelty to most, with less than 3,000 cars in all of the country. However, the brothers were quick to recognize driving and mobility as a lasting ...